This is the third year Graphic Designer Augie Freeman and myself are designing a T-Shirt for Swing Dance camp Camp Hollywood. Each year we try to capture the feeling of dancing in California, pulling out references from old California dance clips like the Venice Beach Clip from 1938:
We have been focusing more on California originated dances such as Shag and Balboa to further strengthen the Camp Hollywood brand and really set it aside from other dance camps with it's unique identity. Below is some reference imagery from old cartoons, vintage as well as current day photographs of dancers.
To start, I explore the body shapes to find clean and simple forms to make the design more efficient.
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