Kustodian - Branding

I have been hired by a client to re brand a rising business. The brand elements are connectivity, communication, technology as well as an emphasis on caring about people. So far, Kustodian has worked with fertility clinics to revolutionize the organization of male and female donor samples.

I put together a couple of mood boards for the project:

 

Then I played around with some repeating elements within the imagery.

 

The concept that stood out to me the most was the circuit board design, so I began to play with those elements: Angled lines with spots of light at the end of them. This visually symbolizes communication and I thought it would be quite appropriate for the brand especially since Kustodian is all about revolutionizing technological communication.

 

Here are a few business card samples to demonstrate the brand. The colours, green and white were inspired from the circuit boards.